 DPS/Real-World Solutions: Confectionery, Tobacco, Cleaning Supplies, Foodservice
Sees Increased Sales and Improved Productivity
Customer Description:
In 1907, Frederick Wadden opened a wholesale business - F.J. Wadden - to sell confectionary and tobacco products across Newfoundland and Labrador. Fred's son, Patrick, took over the business in 1953 and, along with his brother, John, grew the family business into one of the largest wholesale businesses in Newfoundland and Labrador. The company now has 5 different operating divisions offering more than 11,000 products from 310 suppliers.
Challenge:
After years of utilizing Symbol handheld units to capture customer order data while in the field, Wadden reps needed more reliable hardware and an application offering more functionality. The challenge is very clearly stated in the Wadden's Mission: "It is the desire of this firm to service the needs of our customers to the highest degree of efficiency possible through providing customers with their orders on time, accurate, complete, correctly priced and at the lowest possible cost available. We strive to provide value-added service over and above the call of duty to help our customers manage their profitability when dealing with our company."
Why DPS PocketFlash?
Wadden turned to DPS as the author of their ERP application DPS Extend. Being able to select a solution with standard interfaces to DPS Extend was an advantage as was the fact that similar companies had already adopted DPS PocketFlash and demonstrated favorable results. Given that history, Wadden once again selected a DPS solution to be a key component in their IT Strategy.
Results:
I.T. Consultant and Project Leader Donna Wadden shares, "PocketFlash has allowed the salesmen to access information that the price book can't offer such as daily stock status and price changes. The number of unknown items on orders has been reduced or eliminated and the acknowledgement of transmitted orders has also helped reduce calls to the order desk." Donna also adds, "Minimum shipments are being met because the salesmen have a better idea of the size of the order and the knowledge of inventory status has allowed substitution of flavors or like products. And the Pocket PC is a more reliable device than the old Symbol PDT and allows editing of orders.“
Other results:
- Increased productivity with scanning
- Faster order processing in the field
- Increased customer satisfaction
- Reduced errors
- Faster turnaround of customer orders
- Customer loyalty through self service
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